There are some words and expressions that you can't use in a business name unless you have official permission. These are words that might give a false impression about your business. They are known as sensitive words.

The rules about sensitive words apply to all types of businesses and fall into five main groups:

• words that suggest your business is of national importance or status - eg British, National, International, European
• words that suggest a special status - eg Association, Authority, Chartered, Council, Institute, Society
• words that suggest a particular function - eg Charity, Insurance, Register, Trust
• words that suggest a specialised activity - eg Health Centre
• words that suggest connections with government or royalty Parliament - eg Government, Royal, Queen, Prince